Marketing & Advertising Your Home
We live in exciting times! As the move away from traditional print media and toward the web increases, EWM Associates use the newest and best ways to market your property for maximum exposure. EWM property listings are featured on an impressive and growing list of Web Sites. Let EWM's affiliations promote your home in your neighborhood, and around the world.
EWM also continues to maintain a presence through traditional, prominent Advertising in local and national Newspapers and Magazines, and in our own Direct Mail Marketing. Widely regarded as one of the nation’s most innovative real estate companies, EWM has been recognized as being the first to create a number of unique programs. Through our Max's Marketing Magic, EWM Associates have the ability to custom design postcards, flyers, and newsletters for e-mail or regular mail. Our own highly regarded, glossy, full-color magazine featuring properties by neighborhood and price range, is mailed out to 135,000 selected homes in Miami-Dade and Broward counties each month. Trust your EWM Associate to know what works best in your area. Ask an EWM Sales Associate to put together a marketing campaign that is as unique as your property.
The Blogosphere and Beyond
The first real estate company in the nation to blog as a group, setting the model for broker blogging, EWM Associates began blogging full speed ahead and soon enjoyed great success in search engine results placement. We currently offer virtual tours but we are moving into video in a much bigger way.
Stay tuned to our all-new web site for the latest and the coolest ways to promote your home…
EWM's fine reputation, presence, and history in south Florida has put us in some very good company. Our visibility and strong market share reach beyond South Florida to an ever-widening audience in a rapidly shrinking world. EWM is affiliated with the all best names world wide, and you will benefit from their prestige in our efforts to promote your home!*
We carefully select where to place your listings. Let's do a little name dropping…
Christie's Great Estates® is the largest network of luxury independent real estate firms in the world, and is synonymous with quality, integrity, and customer satisfaction. They offer exclusive worldwide marketing tools for the discriminating Buyer: magazine ads, brochures, and web site. Christie's Art Auction Company, Christie's Great Estates’ parent company, is interested in the contents of your home and is looking for exceptional furnishings, art, and antiques that you may want to auction. Ask your EWM Sales Associate to contact their Christie's representative.
Leading Real Estate Companies of the World™ (LRE) with over 650 companies with 4,700 offices and 120,000 associates in the U.S., and 24 countries worldwide, represents the number one or two market-share brokerage firms in two-thirds of the top 60 U.S. markets. That’s a lot of exposure! LRE affiliates cover all price points of the housing market, and sell 20% more homes valued at $1 million and above than any other organization.
RELO Direct®, Inc., owned by LRE, is a premier relocation management company for select corporate clients. With over 900 people moving to Florida each day, South Florida is a major market for relocation. EWM’s Relocation division through its affilation with RELO Direct, provides both corporate and individual customers with a high-touch, high-efficiency, and high-value approach to finding a new home.
RELO® Home Search, on our public web site, ewm.com, under the menu tab "National Home Search", can search over 2 million MLS listings from LRE. The site lets Buyers choose a state, and then a town, and then they are linked to the Leading Real Estate Member Realtor serving that area. Buyers can also choose to search internationally, by country.
EWM is an integral part of The Luxury Portfolio Fine Property Collection™, the flagship luxury program of LRE. Luxury Portfolio is an international network of the very best independent luxury real estate brokerages from North and South America, Europe, Australia, and the islands of the Caribbean, Mediterranean, and Pacific. Properties are marketed through the Luxury Portfolio web site and numerous exclusive publications such as Departures, Unique Homes, The Wall Street Journal, and DuPont Registry of Fine Homes.
Recognizing that Europeans account for nearly 60% of Florida homes purchased, EWM sought to expand into this extremely important market and aligned with the London-based brokerage firm, Mayfair International Realty (MIR). Located in the heart of Mayfair (the most exclusive address in the U.K.), MRI has been marketing high-end properties to an affluent and international demographic for over 10 years. This alliance gives EWM properties a distinct competitive advantage in marketing to prospects throughout the United Kingdom, and on the world wide web.
Front Door® Powered by HG TV (House and Garden Television), frontdoor.com is a Real Estate portal like no other. Their philosopy is that "searching for a home on FrontDoor is like going house hunting with a smart friend." They don’t treat their viewers like leads, instead they try to provide the information viewers need to make an informed decision. Front Door offers a national database of homes for sale that has hit the 1.3 million mark and is still climbing.
Trulia® Real Estate Search. Trulia.com has a feature that is integrated with Google Street View, which shows panoramic pictures of available listings on Google Maps, and which can be rotated 360 degrees. Imagine you are a buyer looking for a new home—with this feature, you can look around the entire neighborhood—it's the next best thing to walking down the street yourself.
Google™ Base Housing makes it as easy as possible for people to find your real estate listings on Google. Over 56% of all Internet searches on "real estate" and related terms are conducted on Google and their partner sites, and the majority of those searchers are actively looking for listings or referrals to brokers and agents. We make sure that they can find your listings by submitting them to Google Base. How does it work? Google users see their results displayed on a map, focused on the neighborhood and types of properties that they’re most interested in. Google Base Housing can ensure that the right potential buyers will be able to find your property, right when they’re most actively looking.
Yahoo!® Real Estate Search. Yahoo! is the #1 internet brand globally, and the most trafficked internet destination worldwide. Their findings indicate that house hunters are most interested in prices, proximity to schools and restaurants, financing
options and home values.Yahoo Real Estate seeks to give home seekers fast and easy access to the comprehensive information they need to make the right buying or renting decision, with links to every imaginable real estate resource.
*Certain sites may have minimum home price requirements. Wherever possible, EWM places all available and applicable listings world wide.